From what I've seen till now, the hero's too much of a 'manwhore' (to use seton's favorite word) and while fun and cute, he doesn't seem to be having much to recommend him other than his good looks. He may grow up later, but I'll probably won't be around to see it. Besides, the fact that she made the heroine look gorgeous as well as super-intelligent and professionally succesful, somehow beats the purpose for me, which I imagine would be to see how a movie-star could fall in love with an ordinary woman, which she obviously isn't.
And I really, really hate the label-name-dropping! Every single chapter, if not paragraph, has at least one product brought up. I thought the BDB series were bad, but this one beats it by far:)
Last by not least, I really disliked the introduction of a couple of secondary plotlines, about people planning to interfere with the hero's life either for 'his own good' or to bring him down. This is a small book anyway, I don't need anything more stealing space from the romance. The heroine's trial case already managed to do that.